terra madre: the new edition is introduced

friday july 28, press conference for the new edition of terra madre, which will be held at the lingotto conference centre in turin from the 26th to the 30th october. for five days turin will be the capital of the "good, healthy and fair" food. terra madre, in fact, will join together the food communities of the world with the aim of projecting a new economy, based on the values of equity and health: 5000 delegates from 150 countries, 1000 cooks, 400 delegates of the univeristies, and researchers. the event - started 2 years ago from the passion and determination of carlin petrini, the mastermind of slow food - distinguishes itself for its mediatic strength and its international relevance.
once more turin and its people will have the chance to develop the spirit of reception that has grounded its roots for the winter olympics. for this reason the municipality of turin invites the citizens to welcome in their houses one of the protagonists: from here, the campaign which will soon "dress" the town buildings and houses. the campaign will be introducede during the press conference and will be signed by orange021.