sanpaolo chose to publish a brochure to communicate its strength, its history, and its identity as an official sponsor of the xx olympic games. in order to communicate this through a graphic concept that would exalt the values of discretion...

february 10, 2006: torino is the center of the world. the torch at the olympic stadium is lit up and the XX winter olympic games start. a year on, tomorrow turin remembers that amazing adventure with "+1 from olympics, passion lives here", the great celebration in piazza castello.

after a pitch that involved four companies, orange becomed the communication agency of TOP, Torino Olympic Park, the public company that provide to develop the business for all the olympics buindings after the Torino 2006 Olympics Winter Games.