olympics: user’s manual, a graphic project by orange021 for the brochure presented to the press by elda tessore (photo), turin’s assessor of the olympics, tourism, and promotion.

the torino piemonte media center is being inaugurated today. located in the halls of the incontra convention center, just a few hundred meters from the medals plaza (piazza castello), it will be one of the meeting points for journalists and other operators during the games.

sanpaolo chose to publish a brochure to communicate its strength, its history, and its identity as an official sponsor of the xx olympic games. in order to communicate this through a graphic concept that would exalt the values of discretion...