orange is very cool
coolbrands in an independent selection between the coolest brands operating on the italian market, endorsed by the italian marketing association and organized by the english group "superbrands". the council that chooses the "coolbrands" operating in italy is lead by oliviero toscani and feauteres famous people as ugo nespolo, together with the marketing and communication managers of some of the most important companies of the italian market. for 2006, 46 brands have been chosen. orange 021 works or has worked for 5 of those brands: bacardi, martini, bombay sapphire, mandarina duck, yahoo. more than 10%. a good score.