a new face for fashion
first alternative - "the only all-fashion exhibition", to be held at the rimini expo center from january 12th to january 14th, 2007 - is showcasing the "fanfaces" competition, reserved to girls aged 18-24. the challenge? becoming the new face for fashion. tha goal? being protagonist at rimini's first alternative. the claim? to win you gotta have a "smart face". this is the claim of the campaign made by orange021, published on some of italy's most loved teenage magazines.